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當顧客訂購眼鏡時，需要在手動輸入驗光單上的度數（RX）。這個步驟常常是最令人感到厭煩，也因此是整個流程中跳出率最高的一步。使用者可能不理解專業術語，也常常填寫錯欄位，這不僅讓他們感到挫折棄單，也可能導致退貨。
爲了解決這個問題，我們引入了 AI 工具，讓使用者能直接透過相機掃描驗光單，自動且正確無誤地填寫到表單中。這不僅讓流程更快速、直觀，也有助於降低因輸入錯誤而造成的退貨率。
Ottawa, Ontario, Canada
2006
E-commerce
$1.578 billion (2019)
5,000+
Challenge
當顧客訂購眼鏡時，需要在手動輸入驗光單上的度數（RX）。這個步驟常常是最令人感到厭煩，也因此是整個流程中跳出率最高的一步。使用者可能不理解專業術語，也常常填寫錯欄位，這不僅讓他們感到挫折棄單，也可能導致退貨。
爲了解決這個問題，我們引入了 AI 工具，讓使用者能直接透過相機掃描驗光單，自動且正確無誤地填寫到表單中。這不僅讓流程更快速、直觀，也有助於降低因輸入錯誤而造成的退貨率。
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.
The improved onboarding process resulted in a 35% increase in new user adoption rates.
The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Tobias Lütke
CEO, Co-founder | Shopify
Conclusion
The StreamLine mobile banking app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.